For years, I built a life that looked good on the outside—but behind the scenes, I was barely holding it together. In 2020, a mental health crisis cracked everything open and forced me to face what I’d spent years avoiding. What followed was a deep, unapologetic journey into healing and self-discovery—one that changed everything.
Now, with 16 years of brand-building experience and a background in coaching and personal transformation, I help people do the same. Whether you’re rebuilding from burnout, starting something bold, or searching for something real—I’m here to help you create a life, business, or legacy that actually feels like yours.
I don’t do surface-level fixes. I go deep—because that’s where lasting change lives.
What cracked me open became the reason I’m here.
I'm Jess Mae
Oh Hello!
The HEart of Roots of Six
I'm here to shift the paradigm—bridging the gap between healing and wholeness, leadership and truth, so people and organizations can rise into who they were always meant to be.
The Vision:
To create a world where rooted self-awareness, conscious leadership, and integrity become the foundation for sustainable, equitable growth within individuals, businesses, and communities.
The Mission:
We lead individuals and organizations through deep, transformational work—helping them unearth who they truly are, so they can rise rooted, lead with integrity, and shape a world where connection is fostered, growth is nurtured, and harmony is restored.
ROOTED IN VALUES
Grounded in what I stand for...
Values aren’t just words on a page—they’re how I operate. They shape the way I work with clients, the choices I make in my business, and the impact I want to leave behind.
For me, values are the compass that keeps this work aligned. They’re not about lofty ideals, but about showing up consistently, with integrity, and building in ways that actually reflect what matters to me.
For 16 years, I built brands—shaping voices, visions, and visuals. But it wasn’t until I hit my own breaking point that I learned a truth I couldn’t ignore: strategy means nothing without alignment. I’ve seen too many people (and businesses) say one thing and do another, chasing the appearance of success while feeling hollow inside. I know what it’s like to be stuck in that loop—trapped in a system that wants you small and disconnected. That’s why I built Roots of Six. This isn’t my next career move; it’s my calling.
Somewhere between branding businesses and rebuilding myself, I found the work I was meant for.
FROM BRANDING to Becoming
WHY I DO THIS WORK
My background in brand strategy showed me the power of stories; my own journey taught me the cost of living inside disempowering ones.
Today, I help people and organizations shed the narratives that keep them stuck and create new ones that honour who they truly are and what matters to them. This is a new era—one of freedom, integrity, and autonomy. It’s time to stop inheriting old systems and start creating new ways of living and leading that are truly sustainable.
Let's work together
cups in - still choosing chai over coffee
1,417
of clients gain clarity, confidence & Direction
100%
brands built with soul & Strategy
50+
What I am currently into
I'M OBSESSED WITH:
Sourdough Bread
song I can't stop playing:
Good Horses - Lainey Wilson
Current book on my nightstand:
Women Who Run with the Wolves
My Fav hobby:
Watercolour Painting
I couldn't live without:
My Kids
A Place that grounds me:
Anywhere in Nature
My latest guilty pleasure:
Watching New Girl
lesson I'm learning Right Now:
Grief is meant to connect us
A Few of the BRANDS I've WORKED WITH
JANE BRADNER
I HIGHLY RECOMMEND HER!
"Every call I have had with Jess has been a truly transformative experience. From the first time I met her, Jess created a space where I felt deeply heard and understood. Her guidance helped me move from self-doubt to a place of confidence and clarity, leading me to empowerment in both my mindset and my decisions. I'm so grateful for Jess' support and would highly recommend her to anyone looking for a coach who genuinely listens and uplifts."
★★★★★
Summerland, BC
